Short answer: A professional listing shoot with PRO360 Photos costs $225 to $1,895 as a package, set by the size of the home and the media you add. For a typical 1,501 to 2,500 sq ft Houston home, expect $275 for photos and a floor plan, $375 with drone and twilight, and $495 with a video or 3D tour.
“How much for photos?” sounds like a one-number question. It isn’t, because a 1,200 sq ft condo and a 5,000 sq ft home in Bridgeland take very different amounts of time to shoot and edit. This guide lays out what actually moves the price, when a package saves you money, and what should be included before you compare quotes from anyone.
What drives the cost of a listing shoot
Seven things decide what you pay. The first two account for most of it.
- Home size. Bigger homes need more photos, more time on site and more editing. Our packages scale from 35 photos under 1,500 sq ft to 70 photos at 4,501 to 6,000 sq ft. For the reasoning behind those counts, see how many listing photos you need.
- The media mix. Photos and a floor plan are the base. Drone, twilight, video and 3D tours each add cost, and each one earns its place on some listings and not others.
- Video style. A one-take walkthrough, a polished modern tour and a cinematic film are different jobs. For a 1,501 to 2,500 sq ft home they run $195, $345 and $495. Which listing video fits covers the difference.
- Real or virtual twilight. A real sunset session is $225 for 5 exterior photos. Virtual twilight is $25 per image. Real twilight shows true landscape and window lighting, which suits luxury homes. Virtual twilight is the budget choice, and HAR expects it to be labeled (what to label).
- Distance. Travel is free within 35 miles of ZIP code 77065, then $35 or $75 depending on distance.
- Speed. Next-morning delivery is standard. Same-day photos are a $60 rush add-on, refunded automatically if we miss the deadline.
- Readiness. A home that isn’t ready, or a lockbox that doesn’t open, can turn into a $75 late-change or $150 on-arrival fee. Those are avoidable costs, and the booking policy explains each one.
Package prices by home size
Every package includes listing photos sized to the home, a floor plan, a property website and a marketing kit.
| Home size | Essentials | Elevated | Pro | Signature |
|---|---|---|---|---|
| 0 to 1,500 sq ft | $225 | $315 | $445 | Quote |
| 1,501 to 2,500 sq ft | $275 | $375 | $495 | $1,195 |
| 2,501 to 3,500 sq ft | $325 | $435 | $575 | $1,395 |
| 3,501 to 4,500 sq ft | $375 | $495 | $655 | $1,595 |
| 4,501 to 6,000 sq ft | $450 | $575 | $795 | $1,895 |
Signature for homes under 1,500 sq ft is quoted on request. Homes over 6,000 sq ft are quoted individually.
What each package includes
| Included | Essentials | Elevated | Pro | Signature |
|---|---|---|---|---|
| Listing photos | 35 to 70 | 35 to 70 | 35 to 70 | 35 to 70 |
| Floor plan | 2D | 2D | 2D | 2D Plus (color) |
| Drone photos | None | 5 | 10 | 15 |
| Virtual twilight | None | 2 | 2 | 4 |
| Video or 3D tour | None | None | Choose one | Both |
| Cinematic film and social reel | None | None | None | Included |
| Property website and marketing kit | Included | Included | Included | Included |
Photo counts follow home size: 35, 50, 60, 65 or 70.
Packages vs. à la carte: the actual math
Here’s what each package would cost if you booked the same media one service at a time, for a 1,501 to 2,500 sq ft home. Individual photography comes in fixed counts, so the à la carte column uses the 45-photo option, five fewer photos than the package includes.
| Package | Package price | Same media, booked separately | You save |
|---|---|---|---|
| Essentials | $275 | $330 | $55 |
| Elevated | $375 | $475 | $100 |
| Pro (with video) | $495 | $730 | $235 |
| Signature | $1,195 | $1,620 | $425 |
- Essentials: 45 photos ($245) plus a 2D floor plan ($85).
- Elevated: adds 5 drone photos ($95) and 2 virtual twilight images ($50).
- Pro: 10 drone photos ($155), 2 virtual twilight images and a walkthrough video ($195). With a Zillow 3D tour ($145) instead of video, you still save $185.
- Signature: 2D Floor Plan Plus ($115), 15 drone photos ($250), 4 virtual twilight images ($100), cinematic film ($495), walkthrough video ($195), Zillow 3D tour ($145) and a social reel ($75).
The pattern is simple. Once a listing needs more than photos, a package wins.
When à la carte is the better buy
- You only need photos. 25 photos for $175 suits a small condo or a rental. Every photo order still includes the property website and marketing kit.
- You only need exteriors. 8 exterior photos for $95 covers a lot, a refresh of the front photo, or a price-drop relaunch.
- You want something packages don’t include. A Matterport tour starts at $195 with 3 months of hosting. Compare it with Zillow 3D in Matterport vs. Zillow 3D tours.
- You’re adding one thing. An aerial 360 panorama ($95), a 3D floor plan or a dedicated social reel ($125) can be added to any order.
What’s included in every PRO360 order
- Next-morning delivery. Photos, floor plans and virtual staging by 9 a.m. the morning after the shoot. Video and 3D tours in 2 to 5 days.
- A written license to market the property on HAR and other MLSs, listing sites, your website, social media and print, including the MLS license HAR requires (who owns listing photos).
- HAR-ready files. Every listing video comes in a branded version for social media and an unbranded version for HAR, and virtually staged images are clearly identified so you can label them.
- Licensed music on every listing video, cleared for HAR, YouTube, Facebook, Instagram and your website.
- Property website and marketing kit with flyers, social templates and a slideshow.
- Fair scheduling. Free rescheduling up to 24 hours ahead, and no charge for weather, ever.
Common add-ons and what they cost
- Virtual staging: $25 per image, or up to 7 images for $100 with Elevated or Pro.
- Real twilight session: $225 for 5 exterior photos, scheduled around sunset.
- Agent-guided video: +$50 for a version with you on camera, for YouTube and social media.
- Social reel from your listing video shoot: $75 for 30 seconds of vertical clips.
- Same-day photos: +$60 when the shoot finishes by 1 p.m. on a weekday.
Social video campaign. Some agents want a set of short videos to post across several days instead of one listing video. PRO360's Listing ON AIR bundles 50 listing photos, drone, virtual twilight, a floor plan, a marketing kit, a property website and ten planned and edited vertical videos for $1,495 at the launch price through February 28, 2027, at one price for any home size.
Five questions to ask before comparing quotes
Two quotes with the same headline price can end up far apart. Ask every photographer:
- Is travel included, and from where? Free within a set radius, or charged per mile?
- Is sales tax included? Ours is added at checkout.
- What does the license cover? HAR requires a written license for photos you upload (Section 11). Make sure you get one.
- Do I get an unbranded version for HAR? HAR doesn’t allow agent branding on virtual tours (Rule 1.25.2).
- Are there hosting fees? Some 3D tours charge monthly hosting after the first period.
How to choose
- Starter homes and condos: Essentials. Add virtual staging if the home is vacant.
- Most suburban homes in Cypress, Katy and Bridgeland: Elevated. Drone shows the lot and neighborhood, and twilight gives you a strong second photo.
- Homes that need to stand out online: Pro, with video for social media or a 3D tour for out-of-town buyers.
- Luxury and new construction: Signature, booked in the morning for the best light.
- If you want content to keep the listing visible on social media for two weeks or more, compare a single reel with a full campaign such as Listing ON AIR.
Not sure? See all prices, or book a shoot and add a note about the property. Mario will tell you if a smaller package covers it.
Frequently asked questions
How much does real estate photography cost in Houston?
With PRO360 Photos, listing packages run from $225 to $1,895, priced by home size. A typical 1,501 to 2,500 sq ft home is $275 for 50 photos and a 2D floor plan, $375 with drone and virtual twilight, or $495 with a walkthrough video or Zillow 3D tour. Photos-only orders start at $175 for 25 images.
Is it cheaper to book a package or individual services?
A package is cheaper as soon as you need more than photos. For a 1,501 to 2,500 sq ft home, Elevated costs $100 less than the same media booked separately, and Pro with video costs $235 less. Individual services make sense when you only need photos, exteriors, or one add-on such as a Matterport tour.
Do you charge a travel fee?
Travel is free within 35 miles of ZIP code 77065. From 35 to 55 miles the fee is $35, from 55 to 75 miles it is $75, and beyond 75 miles it is $75 plus $1.50 per extra mile, plus tolls and parking. The fee is shown before you confirm.
Is sales tax included in your prices?
No. Sales tax is added at checkout, so the total you pay is the listed price plus tax and any travel fee.
How much does a listing video cost in Houston?
At PRO360 Photos, a walkthrough video for a 1,501 to 2,500 sq ft home is $195, a modern video is $345 and a cinematic video is $495. Pro includes a walkthrough video or a Zillow 3D tour, and Signature includes both plus a cinematic film and social reel.
What about homes over 6,000 square feet?
Packages cover homes up to 6,000 sq ft. Larger homes, estates and acreage are quoted individually so the photo count, drone coverage and shoot time match the property.
Can I pay for listing media at closing?
Yes. Choose Pay at Close at checkout, complete a short Titus application (about 2 minutes, soft credit check only) and finish your booking with $0 due today. Pay at Close is offered on any order. Approval requires an active real estate license, a signed listing agreement for the property and Titus credit criteria, with approvals up to $20,000. When the home goes under contract, add your title or escrow details in your Titus account and the balance is paid at closing. You repay what you used plus a flat fee between 0% and 8.5%, set by Titus when you are approved. Payment is due when the home sells, the listing is canceled or withdrawn, or six months after you apply, whichever comes first. You can repay early with no penalty.
Do you offer discounts for agents who list often?
Yes, through prepaid credit. Load $5,000 and receive $5,500 in credit to use on any PRO360 service within 12 months.
Sources
- PRO360 Photos: Services and Pricing, prices as of October 18, 2026
- PRO360 Photos: Scheduling, Cancellation and Travel Policy, effective October 2026
- HAR MLS Rules and Regulations, dated June 8, 2026 (Section 11 and Rule 1.25.2)